Job Description
Responsibilities:
- Driving digital strategy for website, social media, and online platforms
- Implementing tools/ technologies to maximize media and marketing campaign efficiency
- Analyzing customer behavior and engagement patterns; use insights to make data-driven decisions and propose marketing tactics including targeted offers and personalized rewards
- Driving various online and offline marketing initiatives, across social media, display, App and email marketing, affiliate and etc.
- Developing creative digital marketing ideas, content and carrying out A/B tests
- Evaluating the campaign performance and effectiveness; providing insights to drive and optimize KPIs (i.e. traffic, engagement, conversion, ROAS) in various digital marketing funnels for the business
- Developing all marketing communications and social media campaigns in collaboration with the creative team and product team to ensure all promotions are planned and executed on schedule
- Preparing reports and analytics on the overall performance of various marketing campaigns, CRM and loyalty programs
- Developing and monitoring campaign budgets
Requirement:
- University graduate
- 8 years of experience in digital marketing
- Demonstrated experience with digital marketing channels
- Experience in managing joint promotions with partners, and ability to negotiate beneficial partnership terms
- Experience with analytics tools such as Google Analytics and PowerBI, coupled with the ability to derive actionable insights from complex data sets
- Data-oriented with strong analytical and problem-solving skills, and meticulous attention to detail
- Possess strong business acumen, with a sound understanding of customer loyalty and engagement
- Proactive, independent, and results-oriented, with the ability to work under pressure and meet tight deadlines
- Excellent command of both written and spoken in English and Cantonese
If you would like to have a further discussion about this role, please contact us at +852 2391 2813.
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